Crisis marketing strategies are designed to carry a business through an economic downturn, a recession or a slump in the market.
For large organisations they either append the existing marketing strategy or bridge the crisis gap. They provide a managed cost, resource light plan to maintain a market presence.
For large organisations a crisis marketing strategy sits in silence ready to be called into action. It has been designed, researched and developed alongside existing strategies and can be implemented with relative ease.
However, for many small businesses, a crisis marketing strategy is surplus to the hectic day-to-day running of a business or perhaps it has never even been considered....